“One of the best ways to sabotage your content is to not tie it to your goals. Know why you are creating content.” – Ellen Gomes
Pumza Mthethwa of Brandties Marketing Solutions is passionate about all things digital and gives an excellent overview of why digital marketing is important, some myths and facts about digital strategies and a digital marketing framework. Listen to part of her lecture to the WCW cohort of 2020.
In this video clip Pumza goes into more detail in how to use the Big 3: Google, Facebook and LinkedIn.